under the influence summit 2013

Get ready as Under the Influence Summit and ad:tech co-locate at ad:tech San Francisco 2013 and join forces April 10 to provide a comprehensive and unique forum for the industry!

This collaboration brings together influencer marketing presence and education with the largest digital marketing event to create a can’t-miss opportunity for the entire community. Under the Influence Summit will deliver some of the biggest players in marketing and media to discuss how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing.

Under the influence is an interactive advertising and technology conference and exhibition that focuses on emerging and disruptive marketing disciplines. Under the Influence features keynotes, speakers, panels and fireside chats from industry professionals. Each Under the Influence event includes an EXPO where media and technology companies showcase their products. Those who register for ad:tech San Francisco 2013 will have access to the Under the Influence Summit program April 10, 2013 for no additional charge.

under the influence: april 10, 2013

Speakers include:

• Chad Hurley, Co-Founder & former CEO, YouTube
• Chris Anderson, CEO, 3D Robotics; Founder, DIY Drones; former Editor-in-Chief, Wired Magazine; Author
• Ron Conway, ‘Super Angel’ Investor; Founder & Managing Partner, Angel Investors LP Funds
• Gary Vaynerchuk, Co-Founder, VaynerMedia; Author
• Brian Solis, Principal Analyst, Altimeter Group; Author
• Mickey McManus, CEO, MAYA Design; Author
• Bonin Bough, Vice President of Global Media & Consumer Engagement, Mondelez International; Author
• Peter Guber, CEO, Mandalay Entertainment Group; Owner/Co-Executive Chairman of the NBA’s Golden State Warriors; Co-Owner of the Los Angeles Dodgers; Author

Bonin Bough – Influence 12 from UNDER THE INFLUENCE on Vimeo.

	As technology continues to race ahead of our ability to apply it, the promise of authentic social influencer marketing at scale is finally here and truly inspires. By bringing the rigors of paid media to this channel, we can move from the hype of social influencer marketing to ROI – that is Return on Influence. I am very excited about showcasing the new players – technologies and agencies – that can deliver on the promise of social influencer marketing.
	–B. Bonin Bough | Vice President of Global Media and Consumer Engagement at Mondelez International, co-host of Under the Influence Summit 2013