Using Insights to Reach Customers in the Moments that Matter

What are customers searching for? What do they care about? Where are they going for content? If you’re a marketer and have pondered these questions, and are wondering how to find the answers and how to use the data to make decisions, then this session is for you. Join us to learn more about Google’s free insights tools, including Insights for Search, Real-time Insights Finder, and Contextual Targeting Tool to help you better understand and optimize direct response campaigns.

Key takeaways:

• Review examples of Google’s free insights tools
• Learn wow data can be used to plan and optimize direct response marketing campaigns

Speaker: Jordan Rost, Agency Lead