April 9–10, 2013 | Moscone Center West

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April 9–10, 2013 | Moscone Center West

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Search: New Frontiers in Paid and Organic Search

Wednesday, April 4|11:30 am - 12:30 pm|ROI

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As a traditional staple of Internet use and digital marketing, search has hit an inflection point. Search engine algorithms are focusing more on social and paid content to support organic results and expanded forms of visual and audio search continue to grow. Given this shifting landscape, how do you strike the right balance of technology, content development and search strategy? Keeping abreast of the latest trends will help you master the trade. Join us as we invite Search Marketing Master Rhonda Hanson to share the newest proven tactics for making sure your content gets found when and where you want it. We’ll go from the basics to the latest in mobile, social, audio and visual search.

Key Takeaways:

  • Hear brand case studies and learn best practices for getting your content seen
  • Discover new technology and trends that will be driving search tomorrow
  • Take away tools for building a successful paid and organic roadmap

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