Marketing Masters

Two 1-hour sessions of actionable trends, stats & case studies – followed by technology presentations.

Understand the opportunities and challenges surrounding fast-moving topics like:

• Market your brand effectively with paid campaigns in social media
• Discover email integration and attribution strategies
• Use mobile marketing to extend your core brand
• Find new media strategy beyond ad networks
• Take advantage of organic and paid search marketing
• Learn the do’s and don’ts of online video campaigns
• Learn best practices for affiliate marketing for advanced marketers
• Explore ad opportunities with tablets

Program Flow

Session 1: • State of the industry overview • Case studies		Session 2: • Practical tools • Research & trends • Key takeaways • Exhibitors to see		Session 3: • Technology presentations on the Expo Floor

ad:tech San Francisco Marketing Masters

Mobile Marketing Ronalee Zarate-Bayani Digital Lead of Brand Experience at Taco Bell Yum! Brands RSC	Affiliate Marketing John Engler Chief Revenue Officer AdRevolution	Email Marketing Andrew Bailey Marketing Principal FedEx Services

Social Marketing Adam Kmiec Director, Social Media Walgreens	Tablet Marketing Lori H. Schartz Chief Technology Catalyst, North America McCann Worldgroup	Search Marketing Rhonda Hanson Director of Search Marketing Getty Images
Media Strategy Marketing Dave Martin Senior VP, Media Ignited	Video Marketing Master - Shabnum Mehra, Group Strategy Director, Social Media AKQA

Marketing Masters Presentations