keynotes | ad-tech

April 9–10, 2013 | Moscone Center West

April 9–10, 2013 | Moscone Center West

Keynotes Thought leadership at its finest.
	Tim Armstrong, CEO, AOL Day 1 Opening, 9:00 – 10:00am Tim Armstrong has served as Chairman and CEO of AOL since 2009. In December of 2009, he took the company public on the New York Stock Exchange. AOL serves over 200 million consumers a month and is one of the world’s biggest consumers brands. See moreSee less Prior to joining AOL, Tim served as President of Google’s Americas Operations and served on the company’s operating committee. Prior to Google, Tim served as an executive of multiple Internet and media companies, including Snowball, Disney’s ABC/ESPN Internet Ventures, and Paul Allen’s Starwave Corporation. Tim also has started or co-founded multiple companies during his career including Associated Content (sold to Yahoo) and Patch (sold to AOL). He is a graduate of Connecticut College, home of the Camels.
	Susan Wojcicki, Senior Vice President, Advertising, Google Day 2 Opening, 9:00 – 10:00am Susan Wojcicki is senior vice president of advertising at Google responsible for the design, innovation and engineering of all of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. Susan joined Google in 1999 as the company’s first marketing manager and worked on the initial marketing programs. She also led the initial development of several key successful consumer products including Google Images, Google Books and Google Video. See moreSee less Before joining Google, Susan worked at Intel, Bain & Company, R.B. Webber & Company and Magic Quest. She graduated with honors from Harvard University, holds a master’s in economics from the UC Santa Cruz, and an MBA from UCLA.
	Tom Conrad, Chief Technology Officer and Executive Vice President of Product, Pandora Day 1 Lunchtime, 12:45 – 2:00pm Tom Conrad leads the Pandora product organization, which includes product management, user interface design, software development, engineering development and testing with partner companies, and network operations. Over the years, Tom has led numerous engineering and product design teams across a wide range of applications – from operating systems and enterprise software to video games and consumer web sites. Before joining Pandora, Tom was the Vice President of Engineering at Kenamea, Inc. where he led the teams responsible for the design and development of an award-winning Internet-scale messaging system. Tom previously was the Technical Director for the successful video game series “You Don’t Know Jack.” See moreSee less Past experience also includes engineering management positions at Berkeley Systems, Relevance Technologies, Documentum, Pets.com, and Kenamea. Tom began his career at Apple Computer developing user interface elements for the Mac OS. Tom holds three U.S. patents and a B.S. in Computer Engineering from the University of Michigan. Tom holds both technology and music close to his heart. His personal music collection still includes more than 1,000 CDs and he likes to say the only instrument he plays well is his stereo.
	Sara Ortloff Khoury, Vice President of User Experience, Insights and Analytics, Walmart Global eCommerce Day 1 Lunchtime, 12:45 – 2:00pm As Vice President of User Experience, Insights and Analytics for Walmart Global eCommerce, Sara Ortloff Khoury leads multidisciplinary teams to deliver customer experience research, strategy, solutions and capabilities. Her global front-end UX team is currently focused on combining the best of physical and digital to deliver a breakthrough seamless shopping experience. At the same time, her services UX team is developing capabilities for a global E-Commerce platform that will serve Walmart customers around the world. See moreSee less Sara has focused her career on innovation in E-Commerce across Web, kiosk, mobile and television platforms working in the San Francisco Bay Area for over fifteen years. Before joining Walmart, Sara was the Senior Vice President and Creative Director for the User-Centered Design & Research group for Bank of America. Sara has held several leadership positions for creative agencies, and was the Executive Creative Director and Executive Director of an Internet Professional Services business unit for Organic. Before joining Organic, Sara was Vice President and Design Director for Ikonic Interactive. Prior to her work at Ikonic, Sara was a consultant developing user interfaces for educational software products for the K-12 market. She holds a B.F.A. in Design from Pratt Institute, and an M.F.A. in Design from Art Center College of Design.
Think Tanks An inspiring collection of short presentations, debates and visionary glimpses into the future of digital marketing.
	Brian David Johnson, Intel Chief Futurist Day 2 Lunchtime, 12:00 – 1:00pm The future is Brian David Johnson’s business. As a futurist at Intel Corporation, his charter is to develop an actionable 10 -15 year vision for the future of technology. His work is called “future casting”—using ethnographic field studies, technology research, trend data, and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Science Fiction Prototyping: Designing the Future with Science Fiction, Screen Future: The Future of Entertainment Computing and the Devices we Love, Fake Plastic Love, and Nebulous Mechanisms: The Dr. Simon Egerton Stories). He has directed two feature films and is an illustrator and commissioned painter.

	Daina Middleton, CEO, Publicis Groupe’s Performics Day 2 Lunchtime, 12:00 – 1:00pm Daina Middleton is an author and the global CEO of Performics, one of the largest global performance agencies. She believes marketing and advertising is experiencing a transformational change, and as a consequence the tools, processes and language need to evolve – the focus of her recently published book titled Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect and Engage. Prior to Performics, Daina was an SVP at Moxie Interactive and spent 16 years working at Hewlett-Packard. She lives in Alta located outside Jackson, Wyoming.
	Michael Lazerow, CMO, Salesforce Marketing Cloud Day 2 Lunchtime, 12:00 – 1:00pm Michael is a serial entrepreneur whose last company, Buddy Media, was acquired by Salesforce.com (NYSE: CRM) for $745 million. He currently serves as the Chief Marketing Officer of the Salesforce Marketing Cloud. Marketing Cloud unites the capabilities of Buddy Media, the world’s #1 social marketing solution, with the world’s #1 social analytics solution, Radian6, and the world’s #1 cloud computing CRM provider and 5th largest software provider, salesforce.com. It is the world’s only unified suite for social marketing, empowering businesses to make better decisions in marketing, sales and service. See moreSee less Michael and wife Kass founded Buddy Media in 2007, which pioneered a new category of software-as-a-service – the social media management suite – that became a must buy for the world’s largest brands and agencies. Before Buddy Media, Michael founded Student Advantage, University Wire, Lazerow Consulting and GOLF.com, which was purchased by Time Warner’s Time Inc. in January 2006. Michael is widely recognized as one of the most innovative leaders in digital media and marketing. His byline has appeared in Fortune, Advertising Age, Dow Jones’ AllThingsD. Fast Company and Inc., among other publications, and he is a frequent guest on CNN, CNBC, Bloomberg, the BBC and other broadcast outlets. Michael is regularly called upon to speak at prestigious industry events, including the Consumer Electronics Show, South by Southwest Interactive (SXSWi), Procter & Gamble Signal, Monaco Media Forum, Bloomberg Empowered Entrepreneur Summit, Mashable Connect and iMedia Brand Summit. Michael and his companies have won numerous industry awards and accolades. In October 2012, Michael was named to Fortune magazine’s “40 under 40” list of business’ hottest rising stars under the age of 40. In September 2012, Michael and Kass joined Ford CEO Alan Mullaly and former P&G CEO A.G. Lafley as the recipients of the “Leader of the Future Award” from The Frances Hesselbein Leadership Institute. In June 2011, Michael was named the New York region Ernst and Young Entrepreneur of the Year. Buddy Media was named to Advertising Age‘s 2011 “Digital A-list”, AdWeek’s 2010 “Insurgent of the Year” and won the “Best Enterprise” application honor at the 2011 TechCrunch Crunchie Awards. Michael is an active investor in digital media companies through Lazerow Ventures, an investment fund he launched in 2011. Current investments include Tumblr, Saving Star, Scopely, Namely, Tagman, ChatID, Twice, Bitium, Have to Have, Social Touch and Copious. He sits on the board of directors of Harmonix, one of the world’s leading independent game development studios that created the blockbuster Rock Band and Dance Central franchises, and were the original developers of Guitar Hero. Michael is active in many non-profit organizations, including Charity: Water, Cycle for Survival, and Northwestern’s Medill School of Journalism. Michael believes in living without fear and uses his two near-death experiences as a cardiac surgery patient to inspire others to do the same (VIDEO: http://bit.ly/lazerowfear). He lives in New York City with his wife, Kass, two sons, Myles and Cole, daughter Vivian and Bernese Mountain Dog Brownie. He graduated from Northwestern University with a B.S. and M.S. in Journalism in 1996. Michael lives online at http://www.facebook.com/lazerow, http://www.twitter.com/lazerow and http://www.michaellazerow.com.