April 9–10, 2013 | Moscone Center West

April 9–10, 2013 | Moscone Center West
| Tracks: | Social | Video | Tablets | Performance | Innovation | Sponsored Workshops |
|---|---|---|---|---|---|---|
| 9:00-10:00am | Keynote Presentation: Susan Wojcicki, Senior Vice President, Advertising, Google | |||||
| 10:00am | Expo Hall open | |||||
| 10:00am-12:00pm | Expo Break | |||||
| 12:00-1:00pm | Think Tanks: Daina Middleton, Performics, Brian David Johnson, Intel & Michael Lazerow, Salesforce | |||||
| 1:15-2:00pm | Social Ad Crash Course: How to Create Great Facebook, Twitter and LinkedIn Campaigns |
Video Evolved: YouTube, Connected TVs & Why the Digital Newfronts Matter |
Why Publishers Hate Apps: HTML5 & the Future of Publishing |
Next-Gen Promotions: Using New Tech to Attract Consumers |
How to Publish a Book, with Guy Kawasaki | Sponsored Workshop – See ad:techSF13 mobile app |
| 2:15-3:15pm | Social Media: Integrating Paid-Earned-Owned |
Online Video: How Brands Find Audiences and How Customers Find Brands |
Today’s Tablet Ecosystem: Understanding Consumer Behavior on the Small Screen |
Creative + Technology: The Future Belongs to Those Who Can Create |
Startup Spotlight: Wonderful Pistachios Mobile Commerce |
Sponsored Workshop |
| 4:00pm | Expo Hall close | |||||
| 3:30-5:10pm | Open to ALL ad:tech attendees - Under the Influence Summit 2013 | |||||
| 5:20-7:00pm | Open to ALL ad:tech attendees - Under the Influence Summit 2013 | |||||
| Time | Track | Session Name | Speaker |
|---|---|---|---|
| 10:30 – 11:30am | Big Data | ParStream Big Data Case Study: Searchmetrics- Really real-time analytics |
ParStream |
| 11:45 – 12:15pm | Big Data | Your Data Layer is Showing: Future-Proofing Your Analytics & Optimization Strategy |
Morgan Vawter, Director of Analytics & Optimization, Piston |
| 1:30 – 2:00pm | Search/SEO | Maximizing Enterprise SEO: What’s needed for Organic Search Success in 2013 & Beyond |
Dave Lloyd, Sr. Manager, Global Search Marketing, Adobe |
| 2:30 – 3:00pm | Media Strategy | Reaching Consumers Based on Whole-Wallet Spend: Better Targeting, Happier Consumers |
Kasey Byrne & Craig Snodgrass, SVP, Marketing & SVP Analytics & Product, Cardlytics |