April 9–10, 2013 | Moscone Center West

ad:tech

April 9–10, 2013 | Moscone Center West

Day 2, Wednesday 4/10

Want to see what ad:tech San Francisco 2013 has to offer? Check out the schedule below and start planning the sessions that sound most interesting to you! Check out day 1 for a different mix of tracks, sessions, and events! Click Session Descriptions below to see in more detail:


Register for ad:tech

Tracks: Social Video Tablets Performance Innovation Sponsored Workshops
9:00-10:00am Keynote Presentation: Susan Wojcicki, Senior Vice President, Advertising, Google
10:00am Expo Hall open
10:00am-12:00pm Expo Break
12:00-1:00pm Think Tanks: Daina Middleton, Performics, Brian David Johnson, Intel & Michael Lazerow, Salesforce
1:15-2:00pm Social Ad Crash Course:
How to Create Great Facebook, Twitter and LinkedIn Campaigns
Video Evolved:
YouTube, Connected TVs & Why the Digital Newfronts Matter
Why Publishers Hate Apps:
HTML5 & the Future of Publishing
Next-Gen Promotions:
Using New Tech to Attract Consumers
How to Publish a Book, with Guy Kawasaki Sponsored Workshop – See ad:techSF13 mobile app
2:15-3:15pm Social Media:
Integrating Paid-Earned-Owned
Marketing Masters
Online Video:
How Brands Find Audiences and How Customers Find Brands
Marketing Masters
Today’s Tablet Ecosystem:
Understanding Consumer Behavior on the Small Screen
Creative + Technology:
The Future Belongs to Those Who Can Create
Startup Spotlight:
Wonderful Pistachios Mobile Commerce
Sponsored Workshop
4:00pm Expo Hall close
3:30-5:10pm Open to ALL ad:tech attendees - Under the Influence Summit 2013
5:20-7:00pm Open to ALL ad:tech attendees - Under the Influence Summit 2013

ad:tech Tutorials Theater

The education doesn’t stop in the session rooms. Check out the ad:tech Tutorials Theater schedule for session on the expo floor. Sessions taking place in the ad:tech Tutorials Theater are free and open to all attendees

Time Track Session Name Speaker
10:30 – 11:30am Big Data ParStream Big Data Case Study:
Searchmetrics- Really real-time analytics
ParStream
11:45 – 12:15pm Big Data Your Data Layer is Showing:
Future-Proofing Your Analytics & Optimization Strategy
Morgan Vawter,
Director of Analytics & Optimization, Piston
1:30 – 2:00pm Search/SEO Maximizing Enterprise SEO:
What’s needed for Organic Search Success in 2013 & Beyond
Dave Lloyd,
Sr. Manager, Global Search Marketing, Adobe
2:30 – 3:00pm Media Strategy Reaching Consumers Based on Whole-Wallet Spend:
Better Targeting, Happier Consumers
Kasey Byrne & Craig Snodgrass,
SVP, Marketing & SVP Analytics & Product, Cardlytics

Media Sponsors

Association Sponsors