April 9–10, 2013 | Moscone Center West

ad:tech

April 9–10, 2013 | Moscone Center West

Day 1, Tuesday 4/9

Want to see what ad:tech San Francisco 2013 has to offer? Check out the schedule below and start planning the sessions that sound most interesting to you! Check out day 2 for a different mix of tracks, sessions, and events! Click Session Descriptions below to see in more detail:


Register for ad:tech

Tracks: Mobile Brand Display Performance Innovation Sponsored Workshops
9:00 – 10:00am Keynote Presentation: Tim Armstrong, CEO, AOL
10:00am Expo Hall open
10:00 – 11:45am Expo Break
11:45-12:45pm Moving on Mobile:
Understanding User Behavior and Taking Advantage of New Paradigms
Brands & Agencies:
Success Stories for Working Better Together
Media Strategy:
Fresh Tactics for Finding & Reaching Your Audience
Marketing Masters
Email & CRM:
Getting More Meaningful, Measurable Response
Marketing Masters
Content Marketing:
Tactics & Tools for Success
Sponsored Workshop – See ad:techSF13 mobile app
12:45-2:00pm Lunch Keynote Presentation: Tom Conrad, Pandora & Sara Ortloff Khoury,Walmart Global eCommerce
2:15-3:15pm Mobile Developers:
Building Apps, Ads & Experiences that Don’t Suck
Brands Choosing the Right Partners:
Search, Social & Metrics
“Native” Ads, Images & More:
New Must-Haves in the Media Plan
Attribution and ROI:
Measuring Ad Value Across Channels and Devices
Startup Spotlight:
General Mills Social Engagement Challenge
Sponsored Workshop
3:30-4:30pm Beyond Google Glass:
Where Is the Future of Mobile?
Pinterest, Instagram & Tumblr:
How to Build, Maintain and Measure Your Customer Base
DSPs, RTB and Programmatic Buying:
What Is It & Why Should I Care?
Search:
Maximizing Performance and Managing ChangeMarketing Masters
Game On:
How Gamification Drives Consumer Sales & Engagement
Sponsored Workshop
4:30-6:00pm Networking Pub Crawl
6:00pm Expo Hall closed

ad:tech Tutorials Theater

The education doesn’t stop in the session rooms. Check out the ad:tech Tutorials Theater schedule for session on the expo floor. Sessions taking place in the ad:tech Tutorials Theater are free and open to all attendees

Time Track Session Name Speaker
10:30 – 11:00am UX How to make your Apps Smart: AI tools that transform your user experience Lars Hard,
CTO & Founder, Expertmaker
11:30 – 12:00pm Location The Future of Location-Based Marketing Krishna Subramanian,
CMO, Velti
2:30 – 3:00pm Multiscreen The New World of Multi-Screen Advertising  Diaz Nesamoney,
CEO, Jivox
3:30 – 4:00pm Content Marketing How to Deliver Valuable and Conversation-Driving Content in the Form of Online Ads Lindsey Breeden,
VP, Client Services & Creative, Steelhouse

Media Sponsors

Association Sponsors