April 9–10, 2013 | Moscone Center West

April 9–10, 2013 | Moscone Center West
| Tracks: | Mobile | Brand | Display | Performance | Innovation | Sponsored Workshops |
|---|---|---|---|---|---|---|
| 9:00 – 10:00am | Keynote Presentation: Tim Armstrong, CEO, AOL | |||||
| 10:00am | Expo Hall open | |||||
| 10:00 – 11:45am | Expo Break | |||||
| 11:45-12:45pm | Moving on Mobile: Understanding User Behavior and Taking Advantage of New Paradigms |
Brands & Agencies: Success Stories for Working Better Together |
Media Strategy: Fresh Tactics for Finding & Reaching Your Audience |
Email & CRM: Getting More Meaningful, Measurable Response |
Content Marketing: Tactics & Tools for Success |
Sponsored Workshop – See ad:techSF13 mobile app |
| 12:45-2:00pm | Lunch Keynote Presentation: Tom Conrad, Pandora & Sara Ortloff Khoury,Walmart Global eCommerce | |||||
| 2:15-3:15pm | Mobile Developers: Building Apps, Ads & Experiences that Don’t Suck |
Brands Choosing the Right Partners: Search, Social & Metrics |
“Native” Ads, Images & More: New Must-Haves in the Media Plan |
Attribution and ROI: Measuring Ad Value Across Channels and Devices |
Startup Spotlight: General Mills Social Engagement Challenge |
Sponsored Workshop |
| 3:30-4:30pm | Beyond Google Glass: Where Is the Future of Mobile? |
Pinterest, Instagram & Tumblr: How to Build, Maintain and Measure Your Customer Base |
DSPs, RTB and Programmatic Buying: What Is It & Why Should I Care? |
Search: Maximizing Performance and Managing Change |
Game On: How Gamification Drives Consumer Sales & Engagement |
Sponsored Workshop |
| 4:30-6:00pm | Networking Pub Crawl | |||||
| 6:00pm | Expo Hall closed | |||||
| Time | Track | Session Name | Speaker |
|---|---|---|---|
| 10:30 – 11:00am | UX | How to make your Apps Smart: AI tools that transform your user experience | Lars Hard, CTO & Founder, Expertmaker |
| 11:30 – 12:00pm | Location | The Future of Location-Based Marketing | Krishna Subramanian, CMO, Velti |
| 2:30 – 3:00pm | Multiscreen | The New World of Multi-Screen Advertising | Diaz Nesamoney, CEO, Jivox |
| 3:30 – 4:00pm | Content Marketing | How to Deliver Valuable and Conversation-Driving Content in the Form of Online Ads | Lindsey Breeden, VP, Client Services & Creative, Steelhouse |