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Internet Law Group helps keep the Web safe for business – April 16, 2012
Nothing gets done without rules and that's especially true in business. Rules keep society on course and make sure companies compete on the same playing field. The high-tech world of Internet adv …
Future US launches new site one week after ad:tech – April 12, 2012
One week after its chief operating officer spoke at the ad:tech conference in San Francisco, tech and gaming publisher Future US announced the long-awaited launch of a new U.S.-version of its popular …
Paul Adams and the Myth of the Influencer – April 11, 2012
One concept that a few panels tossed around at ad:tech was the idea of “influencers.” An influencer, some marketers claim, is a person that has extreme pull over a large number of friends, …
Advertisers at ad:tech show how to reach big bucks clients directly – April 11, 2012
A great reason to attend ad:tech San Francisco, London or New York is the bonanza of high value networking contacts this digital marketing conference can provide. CEOs, SVPs and filthy rich venture ca …
Global Ad Spending Up 7.3 Percent in 2011 – April 11, 2012
Despite a rather challenging worldwide economy in 2011, a report from Nielsen indicates global advertising spend on radio, television, magazines and newspapers was up 7.3 percent in 2011 to $498 billi …